Allaa Ramadan joined Publicist inc. in October 2012. In her capacity as COO, Allaa is responsible for developing and maintaining relationships with new & existing clients, strategic partners and national and international press. She oversees the implementation of strategic PR campaigns and plays a lead role in the expansion of the company and the team.
Allaa’s core strength lies in her networking skills & rounded professional experience in a variety of fields, namely marketing communications, research & strategy. Through serving a number of multinational & national companies such as Procter & Gamble (previously Gillette), Zain Telecommunications, InHouse Advertising, Savola Sime, Commercial International Bank, Ministry of Petroleum in Egypt and Qatar Foundation, Allaa had an opportunity to travel extensively throughout the Middle East & Africa thus providing her with an ability to deal with diverse business environments.
Allaa’s previous work involved strategic counseling on promoting corporate strategies. During her consulting assignments, she engaged in internal communications campaigns where she assessed, utilized & monitored digital platforms to transform internal cultures to become more productive & agile.
Allaa holds both an MBA & a Bachelors Degree in Economics from the American University in Cairo. She graduated Summa Cum Laude (Highest Honors) top of her class in 2001.