Mai is the co-founder & CEO of Publicist Inc. She has 15 years of PR consulting experience, working with clients across the MENA region in diverse industry sectors.

Mai’s expertise spans government, technology telecom, consumer, healthcare and many other industries, providing strategic communications consulting, media outreach strategies and consumer marketing.

Since 2011, Mai has grown the company from three to 16 people today, with a client portfolio that includes the likes of P&G, OLX, UBER, Sony Mobile, Med-El, L’Oreal, Coca Cola, Ted Baker, RiseUp, Temenos, and many other local, regional and international organisations.

From 2010 to 2011 Mai played the lead role in managing Egypt’s General Authority for Investment (GAFI) global communication campaign in ten countries around Europe, the Middle East and Asia Following the January 25th revolution, Mai continued to consult with GAFI on crisis management and investor communications strategies. As the lead consultant in Egypt for Emirates , Mai also received an immersive crisis training with the world’s leading airline.

Prior to Hill & Knowlton, Mai lived in Dubai, working with Spot On Public Relations ( During these years she worked with clients across many sectors including government, ICT, lifestyle, entertainment, retail and healthcare. Her work included planning, driving and managing campaigns in the UAE, Kuwait and region-wide. Her clients have included IBM, Lenovo, Disney, Jordan Telecom, Wataniya Telecom, RAK Minerals & Metals Investments, Dorma, Sage Software and Oracle.